.Home of the Guaranteed Low Price

 The Dorschel Organization was started in the 1940's, founded by John Dorschel, on Ridge Road. The organization first sold Hudsons and Studebakers, then added the Buick franchise. In the late 60's the organization was moved to W. Henrietta Road. Since 1970 Rick Dorschel has added Toyota, Isuzu, Saab, Lexus, and Oldsmobile franchises and, in 1996, Chrysler, Dodge, Jeep & Plymouth, located in Honeoye Falls, NY. Since 1997, we have made the additions of Volkswagen, Nissan, and Kia to our auto group.

As a multi-line franchised automobile dealership, the Dorschel Automotive Group is the largest and most successful dealership group in the Rochester Market. With annual sales reaching $200,000,000, our company offers exclusive sales and service to customers within Monroe County and the five contiguous counties.

No dealer in Rochester has won more awards for customer service or given back as much to the community as the Dorschel Group.